Revised
How we work
How Parafraz chooses its questions, where its facts come from, how a guide is written and checked, and how we correct it.
A Parafraz guide answers one question about digital marketing that many people ask, in plain words, with the weak draft beside the better one. This page says how each one is made.
The questions we answer
General questions about search, content, email, social media, paid advertising and analytics: how to write a thing, plan it, or read its results. We write for readers in every market. When the answer depends on the platform or the country, the guide says what varies and where to find the version that applies to you.
Where the facts come from
From published sources:
- the documentation platforms publish about their own tools;
- standards and guidance from bodies such as the W3C and the IETF;
- research and reports that carry a date and say what they measured.
Every figure names its source and its date, and says what was measured and on what. A figure is what its source found, never a forecast for your work. When two sources disagree, the guide shows both and says so.
How a guide is written
We show a weak line, a better one, and the reason for the change.
- Each rewrite sets a weak version beside a better one. The reason for the change sits under both, in one line.
- The businesses and names in the rewrites are invented examples. Any likeness to a real one is chance.
- Figures and charts are drawn by us from the data in their sources. Their captions give the figures in words too.
- We use AI writing tools to help research and draft. Nothing is published until it has been checked against the sources it cites, and Parafraz is responsible for every line.
What we do not do
- We do not rank tools or platforms, or call one the best. We name them for what they do.
- We take no payment to mention a tool, and our links carry no tracking or referral codes.
- We do not claim tests we did not run. We report what the sources measured.
- Advertising never decides what a guide says. The advertising disclosure explains how the two are kept apart.
Corrections and revisions
Write to contact@parafraz.net when something is wrong or unclear. When a correction is right, we change the guide, and its title block shows the date of the revision beside the date it was first published.
We also revise guides when a source changes: a new edition of a report, a platform’s new help page. Figures that date quickly are checked again whenever a guide is revised.