Digital marketing, said better.
Plain guides to search, content, email, social media, paid advertising and analytics, each with the weak draft set beside a better one.
Contents
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How to write marketing emails people want to read
A marketing email is read one line at a time, from the sender name to the one thing you ask for. Here is each line, weak and then better, with the reason for every change.
Digital marketing
What Parafraz is
Parafraz is a publication about digital marketing: search, content, email, social media, paid advertising and analytics. Each guide answers one question that people who plan, write and measure campaigns ask, and answers it the way an editor would. The draft goes on the page. The better version goes beside it. The reason for the change goes under both, in one line.
You see what changed and why, so you can make the same change in your own copy.
Plain guides to writing and measuring marketing, with every edit explained.
We write from published sources: the documentation platforms publish about their own tools, the guidance of standards bodies, and research with a date on it. Every figure carries its source. We name tools by what they do, and we never rank them.
Start with How to write marketing emails people want to read. To see how a guide is made, read how we work.